For the feast of the family, McDonald's Germany is reviving the tradition of the Christmas cucumber.
Christmas has given rise to countless customs. One custom, perhaps a little forgotten, is to find a "Christmas cucumber" among the green branches on the colorfully decorated Christmas tree. Its finder receives a special gift.
," now more of an American tradition, originated in early 20th century Germany
. It's no secret that McDonald's
has a special relationship with pickles
and often plays on the fact that fans are divided on the subject.
That's why the company is now making its own interpretation of the story
surrounding the Christmas pickle the content of its Christmas commercial this
year. Starting on December 12, it can be seen on TV, online and at the Campaign website
Search in the Advent calendar
On December 22, registered users of the McDonald's app will be able to grab their own Christmas cucumber as part of the McDonald's Advent Calendar and bring the special custom to life in their own homes. The campaign
around the Christmas cucumber was conceived and implemented by Leo's Thjnk Tank, the film produced by Zauberberg Productions and BepicBerlin.