McDonald's

Heinritzi's flagship store at Irschenberg

The latest "Restaurant of the Future" project is the McDonald's location on the Irschenberg, which covers an area of around 900 square metres, including almost 400 square metres of outdoor space.
McDonald's
The latest "Restaurant of the Future" project is the McDonald's location on the Irschenberg, which covers an area of around 900 square metres, including almost 400 square metres of outdoor space.

After three months of remodeling, a completely redesigned and expanded McDonald's restaurant has relaunched. Special features include: the conversion to digital and the introduction of table service. The Irschenberg location is equipped with modern technology, a new design, a new McDrive, and many features for families and the younger guests. With the now almost 600 seats, franchise owner Michael E. Heinritzi expects 1.8 million guests per year.

Almost 40 years ago, the native Bavarian opened his first McDonald's restaurant in Rosenheim. In his efforts to continue to bring gastronomy to life and, above all, to be a good host, his restaurant on the Irschenberg has now also been extensively converted into the "Restaurant of the Future". "We are delighted to now be able to offer our guests here table service, premium burgers and the opportunity to decide for themselves what goes on the burger", says Michael E. Heinritzi.

McDonald's: Flagship at the Irschenberg



In keeping with the "Wood and Stone" design, the team of architects from Tyrol and Salzburg, led by Brigitte Walther and Norbert Blaufuss, planned the use of natural materials such as old oak combined with natural stone, which considerably enhanced the restaurant's appearance. Outdoor terraces, a roof terrace with panoramic views, loden and a gable planter wall, cosy seating by the fireplace, as well as 16 digital ordering terminals in the foyer with a modern video wall in the background not only ensure a stylish ambience, but also fast and uncomplicated service.

Digital ordering also works for guests at the Irschenberg, for example, conveniently and cashlessly via the McDonald's app. Product offers and promotional items are now displayed on digital menu boards in the restaurant, McDrive and McCafé.

Another highlight, in terms of an unexpected McDonald's experience, is table service. With the help of a Bluetooth display, the guests' seats are located and the freshly prepared products are brought directly to the table by employees. To avoid wasting time here, additional dumbwaiters have been installed at Irschenberg.


Wall games, indoor playlands, a newly equipped Ronald Gym Club, as well as water games in the outdoor area await the little guests. But above all, the new"Magic Table": an oversized tablet on the upper floor, where the kids can sit together and play.

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