McDonald's UK

50 new restaurants in 2021

McDonald's restaurants can also be found in the UK in locations that were considered high-frequency locations before the pandemic - such as here on Oxford Street in London, at travel hubs and in shopping centres. the group also intends to stick to city locations in the UK in the future.
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McDonald's restaurants can also be found in the UK in locations that were considered high-frequency locations before the pandemic - such as here on Oxford Street in London, at travel hubs and in shopping centres. the group also intends to stick to city locations in the UK in the future.

150 new openings in two years and 20,000 new employees - that's McDonald's agenda for the UK and Ireland. The fast food group continues to focus on strong city centres and high-street locations.

McDonald's still wants to open 50 new branches in 2021 and another 100 in the following two years, announced Paul Pomroy, CEO of McDonald's in the UK and Ireland. Pomroy made explicit reference to what he sees as the continued unwavering potential of the high street. With the announcement of its ambitious expansion plans, McDonald's is sending a clear signal in favour of the revitalisation of the cities in the omnipresent discussion about the future of city centres.

"People are using the high streets in a different way because they are working from home at the moment, but I think the high streets will continue to be frequented. It's up to us to make sure there are reasons for people to visit," Pomroy said.

Pomroy currently sees major challenges in recruiting. "Now it comes down to attracting talent." In doing so, McDonald's in the UK continues to work to move past criticism of the culture in its restaurants. In the past, the group has faced allegations of harassment and bullying. In April, McDonald's declared that all of its 2 million employees must undergo anti-harassment training. Currently, the fast-food company employs about 130,000 people in the UK and Ireland.

Pomroy also commented this week on the impact of Brexit on his own company. He said a significant proportion of McDonald's products are sourced in Ireland, including around 40,000 tonnes of Irish beef a year. Cheese also comes from Ireland. It said the ongoing tariff problems between Britain and Brussels had had no consequences for Mcdonald's in Britain. "I still believe that common sense will eventually prevail. Of course you need paperwork, of course you need bureaucracy, but making it as easy as possible for retailers, making it as smooth as possible, is what we all want," Pomroy said.
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