McKinsey research on the restaurant market (II)
In a comprehensive study of the European gastronomy market, the management consultancy McKinsey looked at the chances of success of restaurants in the New Normal. An important factor here is the right composition of the menu. In order to survive in the difficult environment of the pandemic, restaurants should, according to the McKinsey experts, gear their menu to current consumer wishes. They see a continuing upward trend in healthy eating, a preference for sustainable offers and a growing awareness of value for money as the focus of their attention.
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