McKinsey research on the restaurant market (II)
The Berlin-based cooking box supplier Hello Fresh is currently in line with the trend of consumer wishes: healthy food, prepared at home. Over the past few months, restaurateurs have also entered the market for meal kits.
In a comprehensive study of the European gastronomy market, the management consultancy McKinsey looked at the chances of success of restaurants in the New Normal. An important factor here is the right composition of the menu. In order to survive in the difficult environment of the pandemic, restaurants should, according to the McKinsey experts, gear their menu to current consumer wishes. They see a continuing upward trend in healthy eating, a preference for sustainable offers and a growing awareness of value for money as the focus of their attention.
In a recent survey conducted by the management consultancy, 25 percent of the participants stated that they had made their diet healthier and more su
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