McKinsey research on the restaurant market (III)

Rethinking business models

Ghost Kitchens such as those from Deliveroo Editions are a business model that will experience further growth as a result of the Corona crisis, the management consultants at McKinsey expect.
© Deliveroo/Michael Franke
Ghost Kitchens such as those from Deliveroo Editions are a business model that will experience further growth as a result of the Corona crisis, the management consultants at McKinsey expect.

The corona pandemic has accelerated the disruption along the entire value chain of the foodservice sector, the authors of a recent McKinsey study on the European restaurant market state. "On the part of restaurant operators, a quick adaptation of their business model to the new environment is now required."

For many operators, the main focus for maintaining the basis for growth could be on optimizing operations, the consultants from McKi

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