Merger
The new logo and name after the merger of Information Resources, Inc. (IRI) and The NPD Group (NPD).
Following their merger in August 2022, Information Resources, Inc. and The NPD Group have unveiled a new combined company name and brand identity: Circana.
"We are proud to begin this new chapter together as Circana, a name that conveys our 360-degree, full-circle understanding of the consumer and market
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