Mergers & Acquisitions

Lagardère Travel Retail acquires Marché International

Marché CEO Oliver Altherr.
Andreas Wiese / Marché International
Marché CEO Oliver Altherr.

Marché International, headquartered in Pfäffikon, Switzerland, will change hands at the beginning of 2023. Lagardère Travel Retail International, based in Paris, Retail will acquire 100% of the shares in Marché International AG, the holding company of the Marché group.

The travel retail experts will take over the network of approximately 160 restaurants in six countries: Germany, Austria, Croatia, Slovenia, the Czech Republic and Singapore. According to the French company, the employment contracts of all approximately 1,700 Marché employees will remain unchanged.
Lagardère Travel Retail currently operates 4,800 stores in airports, train stations and other locations in more than 40 countries on all continents.

Commenting on the announcement, Dag Rasmussen, Chairman & CEO, Lagardère Travel Retail, said: “We are very happy to be integrating Marché’s network of innovative and creative concepts to further consolidate our global F&B expertise in Europe and Asia. Our two companies share a commitment to deliver world-class dining experiences to travelers, with a focus on the highest possible standards of quality and customer service. Drinking and dining is an essential part of the traveler’s journey which is why we have steadily invested into our foodservice growth and expertise over the past few years."

Meaningful addition

The Marché operations are undoubtedly a useful addition to Lagardère Travel Retail's global foodservice portfolio, "particularly in Germany," comments Lagardère. The Mövenpick Group is divesting this part of the portfolio in order to push ahead with a line it initiated several years ago: focusing on its core competencies of fine foods and wine in Central Europe.
Marché International AG
More than 2,000 hotel rooms; 221 brands. Headquartered in Pfäffikon, Switzerland; operating globally in 7 countries; F&B operations total 160 at airports, highways, in zoos and selected city locations.
Total sales 2021: €86.84 million; 2019: €255.8 million; of which company-owned and rental operations 2021: €80.86 million (2019: €211.0 million) and management and franchise operations 2021: €5.98 million (2019: €44.8 million). Number of guests 2021: 9.9 million; 2019: 30 million. Employees more than 1,700; seats more than 20,000.
Concept portfolio (MMP = Marché Mövenpick) MMP Marketplace, MMP Pizza/Pasta/Salad, MMP Sandwich Manufactory, MMP Natural Bakery, MMP Take Away, Cindy's Diner, Mövenpick Restaurants, Mövenpick Café, Palavrion Grill & Bar, White Monkey, Laekkert, Zigolini, San Pino, hotels, stores, coffee, snack & bar concepts, management companies, Mövenpick Meet & DineMa.

The Marché freeway service stations and restaurants in Switzerland are not affected by the deal, however. These are operated by Marché Restaurants Switzerland AG, which belongs to Coop. Mövenpick had sold the brand to Coop in 2014, with the exception of two Mövenpick restaurants in Lucerne, which are operated by Marché International.

Marché CEO Oliver Altherr.
Andreas Wiese / Marché International
Marché CEO Oliver Altherr.
In the current anniversary issue of foodservice, Oliver Altherr, CEO of Marché International, says: "The difference between the gastronomy in Switzerland and Germany is primarily that the focus on quality is higher in the Alpine republic. People there are willing to spend more for better quality." The new owners will certainly appreciate that and try to scale it far beyond Switzerland. They certainly have good taste - after all, they are French...