Netherlands / Convenience Shops

Albert Heijn and BP extend cooperation

The opening of the AH-To-Go store in Vliete is the start of a major expansion.
Albert Heijn
The opening of the AH-To-Go store in Vliete is the start of a major expansion.

In the Netherlands, the Ahold-Delhaize subsidiary Albert Heijn and the mineral oil group BP are significantly expanding their cooperation. Over the course of the next year, the convenience format AH-To-Go is to be integrated at 100 service station locations.

The Dutch supermarket chain Albert Heijn and BP are intensifying their cooperation. The number of convenience shops at BP petrol stations is to be massively increased. The big roll-out started this week with the opening of AH-To-Go at the BP station in Vliete in Zeeland. This is the supermarket operator's tenth outlet at a BP location. A further 14 convenience shops at petrol stations are planned by the end of the year, with 80 stores to be added next year.

The shop range is to be tailored entirely to the wishes of road users, including a wide selection of freshly prepared food and drinks on the spot and on the go. Customers will find coffee, sandwiches, salads, croissants, snacks and fresh fruit and vegetable juices, among other things. They can also purchase car products such as engine oil and windshield cleaner.

The cooperation is a continuation of a pilot project between BP and Albert Heijn from 2016. "The cooperation with BP fits seamlessly with our growth strategy. We want to be there for our customers always and everywhere," says a press release from the retailer. For the service station operator, the partnership means redefining and expanding its own convenience offering.

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