New opening | Switzerland

Ruby starts in Zurich

Hollywood glamour in the bar of the new Ruby Hotel in Zurich.
Ruby Hotels
Hollywood glamour in the bar of the new Ruby Hotel in Zurich.

Right on Beatenplatz, in the heart of Zurich, where one of the city's first cinemas was located, Ruby is reviving the old days of early silent film history.

The new hotel of the group, which calls its concept "Lean Luxury", has 208 rooms, a 24/7 bar and an in-house cinema.

The Ruby Mimi in Zurich has been welcoming guests since 18 October. It is the first hotel of the Munich-based Ruby Group around founder and CEO Michael Struck in Switzerland. The 208 rooms are spread over seven floors of the listed Art Deco building. Where one of the first cinema theatres in Zurich thrilled audiences over 100 years ago, the new hotel takes guests on a journey back to the exciting golden era of Hollywood in the 1910s and 1920s.

Cinema in the hotel

The building's extraordinary architecture is apparent as soon as you enter. The focal point is the Mimi Bar with its impressive ceiling heights. Luxurious materials and antiques are in dialogue with modern style elements, on the wall is written in oversized neon letters "Stars are born, not made". A highlight is the hotel's own cinema hall - a reminiscence of the building's history. Cosy armchairs, red velvet curtains and a popcorn machine create a cinema feeling like in the old Hollywood days. The hotel building itself has a lot of city history. Built in 1913, Haus Du Pont housed a movie theater for more than 100 years. In 2014, the last screen was closed.

The hotel rooms are typical Ruby rather small and simple, but high quality furnished: Fresh white, glass rain showers integrated into the room as well as white oak floors and wooden wall panelling harmonise with the historic charm of the building. Many rooms feature large round windows, restored open wooden beams and old, natural brick walls.

Switzerland offers a lot of potential for the brand

"The Swiss market in particular, Zurich, offers great potential for our Lean Luxury philosophy - a luxury accommodation experience at an affordable price in a prime location," says Daniella Boeken, Group Vice President Commercial at Ruby. Markus Juan Perez Lieb, who has been responsible for several hotel openings in Germany and abroad, manages the hotel: "Even as a teenager, I often went to the then ABC cinema. I would never have thought that I would one day take over this building as hotel manager. It is the most beautiful project in my professional career so far, and that too in my hometown of Zurich."

The Ruby brand has a clear concept for its properties. This includes a location in the city centre, good design and high-quality furnishings, focusing on the elements that the group considers essential for the guest. Features deemed non-essential are eschewed in order to offer good value for money. Ruby boss Michael Struck says the model is modern luxury yachts. "We also organise ourselves with the help of our own technical solutions in a completely different way than is usual in the industry. We plan and build more modularly, centralise more and automate consistently behind the scenes. This helps us make a luxurious and unique hotel experience affordable for our guests."

Starlets named Mimi as inspiration

The three smallest of the six room categories at the Zurich property measure 17, 18 and 19 square metres. In addition, there are rooms with up to 28 square meters as well as another category, partly with a green balcony, with up to 32 square meters. The so-called Star Rooms with approximately 30 square meters stand out in terms of design: they are inspired by five starlets of the 1910s, who all bore the name Mimi, and each have historic dressing tables and a chaise longue. Prices will start at 158 Swiss francs at opening, with room rates expected to average between 210 and 230 francs.

Ruby operates 12 hotels, with 18 more under construction or in the planning stages. Ruby is expanding into Asia with the joint venture Ruby Asia, which was founded in 2018.