Right on Beatenplatz, in the heart of Zurich, where one of the city's first cinemas was located, Ruby is reviving the old days of early silent film history.
The new hotel of the group, which calls its concept "Lean Luxury", has 208 rooms, a 24/7 bar and an in-house cinema.
The Ruby Mimi in Zurich has been welcoming guests since 18 October. It is the first hotel of the Munich-based Ruby Group around founder and CEO Michael Struck in Switzerland. The 208 rooms are spread over seven floors of the listed Art Deco building. Where one of the first cinema theatres in Zurich thrilled audiences over 100 years ago, the new hotel takes guests on a journey back to the exciting golden era of Hollywood in the 1910s and 1920s.
The hotel rooms are typical Ruby rather small and simple, but high quality furnished: Fresh white, glass rain showers integrated into the room as well as white oak floors and wooden wall panelling harmonise with the historic charm of the building. Many rooms feature large round windows, restored open wooden beams and old, natural brick walls.
The Ruby brand has a clear concept for its properties. This includes a location in the city centre, good design and high-quality furnishings, focusing on the elements that the group considers essential for the guest. Features deemed non-essential are eschewed in order to offer good value for money. Ruby boss Michael Struck says the model is modern luxury yachts. "We also organise ourselves with the help of our own technical solutions in a completely different way than is usual in the industry. We plan and build more modularly, centralise more and automate consistently behind the scenes. This helps us make a luxurious and unique hotel experience affordable for our guests."
The three smallest of the six room categories at the Zurich property measure 17, 18 and 19 square metres. In addition, there are rooms with up to 28 square meters as well as another category, partly with a green balcony, with up to 32 square meters. The so-called Star Rooms with approximately 30 square meters stand out in terms of design: they are inspired by five starlets of the 1910s, who all bore the name Mimi, and each have historic dressing tables and a chaise longue. Prices will start at 158 Swiss francs at opening, with room rates expected to average between 210 and 230 francs.
Ruby operates 12 hotels, with 18 more under construction or in the planning stages. Ruby is expanding into Asia with the joint venture Ruby Asia, which was founded in 2018.