New opening

A Tribe for Amsterdam

Brand new hotel building: The Tribe Amsterdam City
Tribe
Brand new hotel building: The Tribe Amsterdam City

New hotel addition in the Quartier Gare du Nord in Amsterdam, right next to the Noord metro station: The Tribe Amsterdam City has moved into its premises in a new building complex. This also marks the brand's debut in the Netherlands.

The 192-room hotel features a central social hub that is open all day, as well as a coffee bar during the day and a cocktail bar in the evening. In the latter, the focus is on low-alcohol cocktails created with top French bartender Matthias Giroud. In addition, guests can use a gym accessible around the clock.


The hotel was designed by architects Feix & Merlin of London. The rooms are designed with hand-picked craftsmanship and aim to provide warmth, comfort and relaxation in a small space. The look of the social hubs, in turn, is characterized by large open spaces, a modern twist and the use of round shapes.

"The Tribe experience is meant to be relaxed and accessible, but with a loving touch," says General Manager Roos Bruyn. "In 2022, not everyone needs to have the same experience or have the same desires. If guests are traveling on business and arrive late at night, they can check in with us quickly and stock up on snacks and drinks at our Grab & Go kiosk. If they have time and feel like chatting, we offer a bespoke cocktail menu and a lively meeting place with our social hub."

Originating in Australia in 2017, the concept is inspired by global travel and designed for modern travelers. It represents contemporary hospitality in design-driven but functional hotels - while offering upscale service and affordable rates.

Tribe is part of Ennismore, a hospitality company rooted in culture and creative networking. Ennismore is a joint venture with Accor, formed in 2021.

First locations for Germany are fixed

The brand plans to open 50 hotels worldwide within the next five years. In addition to Amsterdam, other openings are on the agenda in Paris, London, Bali, Budapest, Phnom Penh, Belo Horizonte, Warsaw, Manchester, Riga and Milan.

In German-speaking countries, several new openings are planned within the next three years at locations in Basel and Zurich, as well as in Baden-Baden, Darmstadt, Düsseldorf and Berlin. "Especially in Switzerland and Germany, with their long history in the upscale and luxury hotel industry, there is still room for contemporary, design hotel concepts like Tribe," says Bruno Marti, executive VP of brand marketing.

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