NPD Group | China

Global brands have the lead

According to the NPD Group, Western-style quick service restaurants outperformed Chinese-style counterparts in 2021.
IMAGO / Levine-Roberts
According to the NPD Group, Western-style quick service restaurants outperformed Chinese-style counterparts in 2021.

According to The NPD Group, China’s foodservice industry ended 2021 showing signs of recovery after a tumultuous two-year period full of uncertainty brought on by COVID-19 and stringent lockdown measures throughout the country.

Thanks to vaccination rollouts and easing restrictions across the country, China reported a recovery in the first half of the year across the 22 Chine

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