Further expansion ahead

The Swedish SPortsbar brand O'Learys intends to continue its expansion plans despite the Corona pandemic.
The Swedish SPortsbar brand O'Learys intends to continue its expansion plans despite the Corona pandemic.

Despite the worldwide corona pandemic, the Swedish sports bar concept O'Learys does not want to stop its expansion speed. The company is planning to open additional locations in Europe and other parts of the world. There are currently 120 locations of the brand, in 2025 the number is expected to be 300. To achieve this goal, it should now be easier for interested parties to become franchisees.

In May of this year, the brand opened a restaurant on 3,000 square meters in Linköping, Sweden. This was followed in early October by the opening of a location in the centre of Stockholm. Units were also recently opened in Trondheim, Norway, and Falun, Sweden. "The openings of further locations throughout Europe are in preparation," the company continues.
About O'Learys:
The Swedish franchise chain was founded in 1988 in Gothenburg, Sweden. Today the chain has around 120 restaurants around the world. O'Learys offers a so-called "eatertainment" experience with a combination of sports, board games, activities and American-inspired food in Boston-style restaurants.

"We wanted to lower the threshold for potential partners and franchisees to become part of O'Learys," the Swedish company says. The new model requires less financial resources. "Not only can franchisees now get their business up and running much faster, we have also managed to significantly reduce the payback time - which means franchisees get their investment back in just two to three years," says CEO Kenneth Lorentzen.

"We want to offer our guests a place where they can come together with friends and family, either for a planned or spontaneous visit, for an hour or for the whole night," reads a message. The core of the O'Learys concept is social interaction.

Once also units in Germany

In 2018 the company celebrated its 30th birthday. For a short time there were also three O'Learys in Germany in 2011 and 2012, but these were closed or renamed.

30 years of O'Learys: Sportsbars with inspiration from Boston