Ordering platform

Choco launches in UK

At the 23nd European Foodservice Summit in Zurich, Daniel Khachab, founder and CEO of Choco, explained how the company's technology aims to solve the global challenge of reducing foodwaste.
Thomas Fedra
At the 23nd European Foodservice Summit in Zurich, Daniel Khachab, founder and CEO of Choco, explained how the company's technology aims to solve the global challenge of reducing foodwaste.

“A digital revolution is set to happen for the UK food industry with order management now having the ability to be fully automated by 2026,” so the 4-your-old company Choco announces. The food industry's ordering platform is launching to the UK restaurant and supplier market.

With the UK launch, Choco will be investing £20 million in its UK operations, with £80 million earmarked globally to develop its technology further. This will allow the UK food industry to go digital and optimise operations end-to-end from shelf to chef.

With operations in the USA, France, Belgium, Germany, Austria, Spain, the total value of goods traded through the platform since Choco's inception in 2018 has been over €1.2 billion. Choco is working with over 15,000 restaurateurs, as well as over 10,000 wholesale businesses worldwide.

As the UK's food retail industry prepares for a difficult few seasons, Choco wants to assist both suppliers and restaurants to make every possible financial and process efficiency, improving margins and strengthening the digital food chain. The company’s promise: “The easy to use mobile app simplifies order management.  Less time is spent on ordering produce, human errors are eliminated, and food waste is reduced, resulting in efficiencies and cost-savings for the entire hospitality industry.”

Choco's app lists all available products on the interface in real time, so chefs have confidence in a few clicks exactly what products they are ordering and at what cost. According to Choco, human error on both sides is eliminated. Scribbling down the wrong products or incorrect amounts is a thing of the past, meaning no unwanted items accidentally arrive and less waste.

As Choco is available via a mobile app, chefs can process orders on an 'as and when' basis, in between services. Suppliers can receive from the field, fishing boat or packing room if necessary. Invoices are also automatically generated so chefs have an accurate view of costs at any given moment and suppliers do not have to separately generate these, saving valuable time.

Alex Kiely, UK General Manager at Choco says of the UK launch: "Automation is particularly important in an industry where suppliers are working 24/7 due to a limited workforce, and restaurants are working round the clock to provide the ultimate gastronomic experience to customers."

Daniel Khachab, CEO of Choco explains: "Currently 30-40% of food produced goes to waste each year and nearly three-quarters of that waste happens in the supply chain before consumers are involved. Waste is the third-largest driver of climate change. If food waste were a country, it would be the third largest in carbon dioxide emissions on the planet.

Our ethos is simple. Reduce ordering mistakes and eliminate waste every step of the way. We estimate that, when using the Choco app, restaurants are saving on average 1.27 kilos every week, by reducing their ordering mistakes and saving up to two hours every week, improving their efficiency in the kitchen.

By building a powerful ecosystem that we are now expanding to the UK market, we will help move the industry into the 21st century. We believe Choco can be the backbone of food service in the years to come and create the new standard for the global food supply chain industry."


About Choco

Choco is a company that brings restaurateurs and their suppliers together on a digital platform. Ordering goods becomes as easy as writing a chat message. By optimising purchasing processes, customers can save time, money and food. The latter is also Choco's main goal. Choco was founded by serial entrepreneurs Daniel Khachab and Julian Hammer. Since its founding in 2018, the company has grown rapidly and is now active in markets such as the U.S., Germany, France, Spain, Austria, Belgium and most recently the UK. In February 2022, the total value of goods traded through Choco exceeded $1.2 billion. Choco is now available free to all UK restaurants and UK suppliers can sign up for a fee to get listed -