Papa Johns' new look emphasizes a more modern, customer-centric look with a visual focus on the simplicity of the ingredients.
American pizza chain Papa Johns has announced a refreshed logo and color scheme, as well as a new store design with an open floor plan and easier customer access to omnichannel ordering and pickup options. The makeover follows nine successful months of growth.
“The loyalty and love people have for Papa Johns has been built on our well-known promise of Better Ingredients. Better Pizza. – and today, we are signaling to the world that Papa Johns is ‘Hungry for Better
,’” said Max Wetzel, Papa Johns’ Chief Commercial Officer.
“We are evolving how the Papa Johns experience comes to life across all touchpoints, while remaining true to what got us where we are today and bringing to life our continued aspirations to improve and grow. This new experience is both a celebration of our tremendous momentum and a vision to inspire future growth.”
Papa Johns new visual identity draws inspiration from the pizza ingredients and is brought to life through colors like Tangy tomato (red), Fresh basil (green), Fluffy dough (off-white), a custom typography, photos and illustrations
New Customer-Centric Restaurant Design
Papa Johns’ new streamlined, flexible environment will provide seamless purchasing and pick-up experiences
for customers. Papa Johns carefully crafted the new restaurant design to provide its customers with better pick-up options
– in the drive-thru, at “Drive-Up Pick Up” and inside at the pick-up counter, which now includes a self-service option that allows customers to quickly grab their order without waiting in line
. In the kitchen, Papa Johns team
members will prepare orders at modular stations
that allow the same space to be used for different products at different times.
Papa Johns new restaurant design is supposed to provide seamless purchasing and pick-up experiences for customers.
“Part of making it easier to say yes to Papa Johns development is having a smart and seamless design,” said Amanda Clark, Papa Johns’ Chief Development Officer. “We worked with customers and our operations team to understand how we can have our stores be a true reflection of our brand while delivering an efficient operational experience, and this design delivers on that.”
Papa Johns new logo is a visual reflection of the new tone being set by the brand – bold, simple, fun and clean. This “Better by Design” logo features updated hues of Papa Johns signature red and green color
crafted to better distinguish the brand wherever it is seen – both online and in-person.
New Brand Visual Identity
Papa Johns new visual identity draws inspiration from the premium ingredients it is known for and is brought to life through a variety of elements, including: Color:
Updated palette inspired by premium ingredients that includes hues like Tangy tomato (red), Fresh basil (green), Fluffy dough (off-white), Punchy garlic (light purple) and Pickled pepperoncini (bright yellow-green) that provide bold pops and playful accentsTypography:
A custom font inspired by the way Papa Johns fresh, never-frozen dough moves and stretches when team members craft pizzaPhotography:
Photos celebrating the best pizza moments – the ones shared with others – and showcasing the passion, pride and craft that goes into each of Papa Johns productsIllustration:
A new “hand drawn happiness” illustration style that reflects Papa Johns vibrancy and the hand-crafted nature of its products will offer helpful information – and a bit of playfulness along the way
To bring this new restaurant design, logo and visual identity to life, Papa Johns has begun implementing a phased approach that will gradually roll out this new experience to customers and team members as Papa Johns continues being “Hungry for Better.”
About Papa John’s
Papa John’s International, Inc. opened its doors in 1984. Its original dough is made of only six ingredients and is fresh, never frozen. According to the company Papa Johns was the first national pizza delivery chain to announce the removal of artificial flavors and synthetic colors from its entire food menu. Papa Johns is headquartered in Louisville, Ky. and is the world’s third-largest pizza delivery company with more than 5,500 restaurants in 50 countries and territories as of Sept. 26, 2021.