Post-Veganuary
Hundreds line up at the opening of a branch of the PLNT Burger meatless restaurant chain in the NoMad neighborhood of New York in July 2022. The fast casual vegan chain of restaurants, serving Beyond Meat burgers, launched in 2019, has 12 locations and is planning on having 30 by the end of 2023.
Meeting consumer expectations for ethical, ‘green’ offerings while maintaining reasonable costs will be a notable challenge for restaurants in launching vegan menus this year, opines GlobalData. Veganuary has always proved a valuable period for brands to showcase new meat alternative innovations, but this year, it’s the ‘green’ credentials associated with vegan offerings that will reel in the crowd, explains the data and analytics company.
When it comes to new vegan product launches, leading brands such as McDonald’s have focused on consumer facing aspects like sustainable packagin
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