Power Breakfast Anuga 2021

Major change in the business catering market

Thomas Güther on Stage at the Power Breakfast in the Dehoga Lounge.
Boris Tomic
Thomas Güther on Stage at the Power Breakfast in the Dehoga Lounge.

The international business catering market has its own laws. Who knows this better than Thomas Güther, Chief Growth Officer and responsible for Compass growth in 25 countries from Europe to the Middle East. In Cologne he gave an insight into the strategy of the world market leader.

Going forward, a lot of new impetus is flowing into Compass' foodservice portfolio. "Because our lives have changed with incredible momentum." The keywords: remote working, e-commerce, sustainability, organic food and health/wellbeing. Whether micro-markets or digitally supported delivery business, the target groups also changed in the home office. Accordingly, the Compass manager announced an offensive of new formats and services to meet the diverse demands of customers and consumers. With this, Compass is moving a bit into the public foodservice market. The megatrends are identical: more veggies , less food waste and convenient handling, whether click & collect or ordering via app. Food remains an important part of the enthusiasm and appreciation for the workplace, Güther predicts. Demands have changed dramatically.

Most exciting phase ever

The post-pandemic phase is the biggest psychological experiment ever, he said."We need new ideas about how we want to work in the future. We need new skills and offerings in how we respond as caterers."

In his presentation, he also revealed the results of the new 'Food at Work' study. According to this study, it is clear that some of the classic large kitchens will be replaced by centralized ghost kitchens - which deliver to satellites. The future would be modern multifunctional space worlds, which are supplemented by selective and flexible gastronomy points such as coffee shops, pop-up stations, dark kitchens, "retail spaces and co-working spaces". Thomas Güther: "We develop new business models including the technology (Order Receiving Model, Collect Point Tablet, Order Display System) together with the personalized products." A professionally exciting excursion into the catering business. The future has long since begun.

Thomas Guenther

He is Chief Growth Officer for Compass Group Europe & Middle East, Compass' second largest region, which includes 25 of the Group's 45 countries and more than 130,000 employees. He has over 18 years of experience in various leadership roles. Prior to joining Compass in October 2019, he worked in the BPO industry focusing on global contact center and technology outsourcing for global BPOs such as Sitel, Teleperformance and Capita. He is also Vice President and Board Member of FoodServiceEurope, which represents the interests of the European contract catering sector at EU level.