Ranking 2021 | Germany

Top 100 with 7.2 percent turnover increase

New to the German Top 10: L'Osteria. The company operates with its own delivery fleet.
New to the German Top 10: L'Osteria. The company operates with its own delivery fleet.

Germany's top 100 foodservice companies turned over 7.2 percent more in 2021 than in 2020, with net sales of 11.1 billion euros. Measured against 2019, this still corresponds to a minus of 20 percent. This is the result of the annual ranking of Germany's largest caterers, which is based on the exclusive survey of the trade magazine foodservice (dfv Mediengruppe).

"2020 and 2021 were extremely challenging times for the industry. Pandemic restrictions were the dominant feature of the two financial years. Best sales for delivery professionals, modest business for event caterers," explains Gretel Weiß, editor of foodservice. Weiß presented the ranking together with Katrin Wißmann, senior editor foodservice Europe & Middle East, during the 40th International Foodservice Forum at the Hamburg Congress Center.

McDonald's and Burger King dominate

At the top of the list of the largest foodservice companies and systems in Germany in 2021 are McDonald's, Burger King, Tank & Rast, followed by Domino's and Yum!
Two pandemic years leave clear traces. Measured by pre-crisis business, globally distributed quick service brands with established ranges and drive-trough business recover fastest. New in the top 10: Valora and L'Osteria.

McDonald's and Burger King together generated a market volume of over 4.4 billion euros at almost 2,200 locations. The Big Mac makers achieved a 10.2 per cent increase in turnover, the Whopper players 13.4 per cent. Both are estimated by foodservice.

In absolute figures, McDonald's (estimated at 320 million euros) accounts for the largest chunk of the turnover growth of the top 100, followed by Burger King (estimated at 115 million euros) and Domino's (65 million euros). Among the relative winners, the ranking newcomer Yoko Sushi leads with plus 79.1 percent in direct comparison to the previous year.

Changed demands, high hopes

The mobility profile of people has changed drastically with Corona. Short-time work, home office and homeschooling meant heavy losses in frequency for many gastro locations. This is impressively illustrated by the figures from the Federal Statistical Office in Wiesbaden. According to these, Germany's gastronomy sector achieved a nominal minus of 36.4 percent and a real minus of 40.3 percent in 2021 compared to 2019. Short-time working allowance, economic aid and the reduction of VAT for restaurants from 19 to 7 per cent had the effect of securing the existence of the gastronomy sector in 2021.

The expectations of those surveyed for the ranking for the current year are high, comments Weiß. They want to reach pre-crisis turnover levels again as soon as possible with updated concepts.

"The future of gastronomy is hybrid"

However, restaurateurs are faced with changed conditions. "Millions of people today have more knowledge and skills about food than before the pandemic. The restaurant world has to adapt to this. Our guests have become more competent and more demanding," Katrin Wißmann, Managing Editor foodservice Europe & Middle East, sums up.

Private demand recovers faster than business demand, adds foodservice editor Gretel Weiß. "This was true in both pandemic years, and will also be so in 2022 and 2023," predicts Weiß. After all the experiences of renunciation, the industry can hope for more and higher-quality restaurant consumption. Especially full-service gastronomy will profit from this.

But flexibility is needed. "The future of gastronomy is hybrid: hospitality in the restaurant. Convenience through delivery service. So we are situationally guests or customers - with quite different service demands," says Weiß.