RBI | Expansion

Popeyes enters France

The first Popeyes in France is set to open in 2022, with hundreds of restaurants expected to follow over the coming years.
Imago / Zuma Press
The first Popeyes in France is set to open in 2022, with hundreds of restaurants expected to follow over the coming years.

This week, the Popeyes brand and leading French restaurant group, napaqaro, announced an exclusive Master Franchise and Development Agreement to develop and grow the Popeyes brand in France and Monaco, with plans to open hundreds of restaurants across multiple formats over the coming years.

"We're delighted to announce this landmark agreement for Popeyes and can't wait to introduce our iconic chicken to France, one of the largest QSR markets in the world." said David Shear, President RBI International, parent company of Popeyes. "This is another significant step in Popeyes' European journey and follows successful entries into Spain and most recently the UK. Today's announcement demonstrates our ability to partner with leading institutional investors who have backed best-in-class local operators."
About Popeyes
Founded in New Orleans in 1972, Popeyes has more than 45 years of history and culinary tradition. Popeyes distinguishes itself with a unique New Orleans style menu featuring spicy chicken, chicken tenders, fried shrimp, and other regional items. Popeyes is one of the world's largest chicken quick service restaurants with over 3,600 restaurants in the U.S. and around the world.

Founded in New Orleans in 1972, Popeyes has more than 45 years of history and culinary tradition. Popeyes' famous chicken is marinated for at least 12 hours, battered and breaded by hand, then slow cooked to perfection using a proprietary cooking technique. Popeyes is committed to replicating its successful formula for French guests using fresh and locally sourced French chicken. 

"We are extremely proud to partner with Restaurant Brands International, one of the world's largest quick-service restaurant companies, to introduce Popeyes in France. This new partnership confirms napaqaro's ambition to build the future of the restaurant industry in France, offering a unique customer experience to our guests and families," said Jocelyn Olive, President and CEO of napaqaro. "With 100% of our chickens born and raised in France, natural ingredients sourced locally, and proprietary family recipes, Popeyes in France will aspire to be at the forefront in leading QSR towards utilizing sustainable and responsibly sourced ingredients wherever possible."
About napaqaro
Founded in 2020, following the merger of two iconic casual dining brands in France (Buffalo Grill and Courtepaille), napaqaro entered into the digital business in 2021 with the successful launch of Bun Meat Bun and the operation of 200 dark kitchens in France. With more than 50 million meals served every year in more than 600 restaurants, and 175 franchise partners benefitting from strong local anchor, napaqaro is building, alongside its 11,000 employees, the future of the restaurant business.

The first Popeyes in France is set to open in 2022, with hundreds of restaurants expected to follow over the coming years. The announcement reflects the global appeal of Popeyes and contributes to the ambitious brand expansion plan. Other international expansions announced during 2021 include the United Kingdom, Saudi Arabia, Mexico, Romania, and India. 

The partnership between napaqaro, one of the largest restaurant groups in France, and Restaurant Brands International, one of the world's largest quick service restaurant companies, will strategically complement napaqaro's portfolio of activities, which already covers casual dining (Buffalo Grill, Courtepaille), dark kitchens and digital activities (Bun Meat Bun). napaqaro is backed by TDR Capital, a leading private equity firm managing funds with over €10 billion of committed capital with decades of experience in the hospitality sector.
 
About Restaurant Brands International Inc.
Restaurant Brands International Inc. ("RBI") is one of the world's largest quick service restaurant companies with more than $34 billion in system-wide sales and over 27,000 restaurants in more than 100 countries. RBI owns three of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, and POPEYES. These independently operated brands have been serving their respective guests, franchisees, and communities for over 45 years.

 





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