European coffee producer Paulig has opened a coffee house in Moscow. With Paulig Café&Store, the company intends to strengthen its presence in the Russian market.
The new Paulig Café&Store is located in the heart of Moscow, just a 15-minute walk from the Kremlin. The unit occupies three floors. In addition to the coffee shop, a store offers customers branded coffee as well as Paulig products that were previously not available in Russia.
The building also hosts a Barista Institute, where the company plans to hold master classes and training sessions for coffee connoisseurs and barista-lovers. Starting in 2021, barista trainers certified by the Specialty Coffee Association (SCA) will hold educational events for professionals. Free lectures and master classes for all who want to know more about coffee preparation are also in the plans of the coffee shop owners.
The facility's design follows the Scandinavian eco-minimalism style, using eco-friendly materials, mainly natural wood and stone. The total area is 300 sq m. The coffee house is designed for more than 70 seats.
The menu of the café includes many traditional Scandinavian dishes and offers options for vegetarians and adherents of a healthy lifestyle. It was developed by Svyatoslav Panchenko – chef, gastronomic coach, teacher at the Moscow House of Restaurateurs and expert in healthy eating.
The coffee house is equipped with a brew bar and a filter coffee station to practice alternative ways of brewing and conduct coffee experiments. Pricing: RUB100 (1,10 Euro) for a shot of espresso, coffee with milk: RUB200-250 (2,30-2,80 Euro), depending on the basis, additives and size. Average check, which includes a dish and drink, is about RUB500 (5,60 Euro).
Paulig coffee brands holds a strong market position in Finland and the Baltics. According to company data, in Russia, Paulig is the second largest supplier of roasted coffee.