Starbucks | Aramark | USA
With a research facility and in nine pilot stores, Starbucks plans to test more climate-friendly store concepts in the Phoenix, Arizona, area.
Starbucks wants to go greener. The US coffee chain plans to open a research and innovation facility in December in partnership with Arizona State University. Nine licensed Starbucks stores under Aramark management will serve as pilots to test more climate-friendly store concepts.
The project is designed to help Starbucks become more climate-friendly in both its facility design and its beverage and food offerings, including plant-based foods and protein sources. At Arizona State University's four campuses in the Phoenix area, contract caterer Aramark operates nine licensed Starbucks stores. The findings and strategies resulting from the research will be tested and evaluated there.
Tests at the stores include new plant-based food and beverage offerings to reduce emissions that harm the climate, strategies to improve recycling and reusability of materials, and new technologies such as artificial intelligence and machine learning. Starbucks Chief Executive Kevin Johnson said, "As we continually focus on improving the Starbucks experience, introducing new and exciting beverage innovations, and reshaping the customer experience both in-store and through personalized digital relationships, we are constantly challenging ourselves to find new ways to give back more than we take in, and to use our power at scale to create a better society in which we all live."
Tests at the stores include new plant-based food and beverage offerings to reduce emissions that harm the climate, strategies to improve recycling and reusability of materials, and new technologies such as artificial intelligence and machine learning. Starbucks Chief Executive Kevin Johnson said, "As we continually focus on improving the Starbucks experience, introducing new and exciting beverage innovations, and reshaping the customer experience both in-store and through personalized digital relationships, we are constantly challenging ourselves to find new ways to give back more than we take in, and to use our power at scale to create a better society in which we all live."
