Starbucks and Amazon Go | USA

Launch for joint store in NYC

The new Starbucks Pickup with Amazon Go, located in New York City at 59th Street started on November 18, 2021.
The new Starbucks Pickup with Amazon Go, located in New York City at 59th Street started on November 18, 2021.

Starbucks and Amazon are teaming up. In New York, the companies have opened a concept store that combines Starbucks Pickup and Amazon Go technologies. It's not expected to be the only store of its kind.

Starbucks and Amazon have opened a concept store in New York. Called "Starbucks Pickup with Amazon Go," the new store combines technologies and assortments from both retailers in one space. Customers can pre-order their desired coffee via the Starbucks app and pay for it right away, Starbucks wrote in a statement. They can also make cashierless purchases in the connected Amazon Go. For people who are not in a hurry, there is a lounge to consume the food and drinks they buy.
„Our goal with this new store concept is to give our customers the ability to choose which experience is right for them as they go through their day, whether it is utilizing the Starbucks and Amazon apps to purchase food and beverages on the go, or deciding to stay in the lounge.“
Katie Young, senior vice president of global growth and development at Starbucks

Amazon Go and Starbucks share a common vision to provide innovative in-store experiences that are centered on the customer,” said Dilip Kumar, vice president of physical retail and technology at Amazon. “Customers have enjoyed the effortless shopping experience enabled by our Just Walk Out technology at Amazon Go where they can simply come in, grab something delicious to eat or drink, and just leave and carry on with their day without having to wait in line to pay. We’re excited to now share Amazon Go’s Just Walk Out Shopping experience and curated assortment of fresh-prepared food items and beverages with even more customers at this Starbucks Pickup location in New York City, and can’t wait to hear how customers like it.”

Starbucks Pickup stores primarily accept orders that are placed through the Starbucks app prior to the customer arriving at the store. Customers can place and pay for their order by selecting the Starbucks on “59th between Park & Lex w/ Amazon Go” as their desired location in the app. Once the customer arrives at the location, they can find the status of their order on a digital screen in the store and then pick up their order directly from a Starbucks barista.
To enter the Amazon Go market and store’s lounge seating, customers can use the “In-Store Code” in the Amazon Shopping app, Amazon One or a credit card, and then shop the Amazon Go market like any other Amazon Go store. Once inside, anything customers take off the shelf is automatically added to their virtual cart. Anything they put back on the shelf comes out of their virtual cart. After the customer leaves the Amazon Go market, their card will be charged and they can access their receipt within a few hours, sometimes faster.
The Amazon Go market at this Starbucks Pickup location offers a curated selection of customer favorites from both Starbucks and Amazon Go. The selection includes fresh-prepared salads, sandwiches, bakery items and snack options that are available for breakfast, lunch and dinner. Some of Starbucks customer favorites include Sous Vide Egg Bites, Breakfast Sandwiches and Protein Boxes, and from Amazon Go, items like the Amazon Kitchen Turkey and Cheddar Sandwich and the Buffalo-Style Wrap. Selection in the Amazon Go market also includes items from local kitchens such as Proper Foods, Epicured, Genji Sushi, and York Street in addition to local bakeries including Dominique Ansel, Magnolia Bakery, and Ess-a-Bagel.

Next location also in New York City

Starbucks and Amazon Go plan to open to additional stores in 2022, with the next location planned for The New York Times Building located at 40th Street & 8th Avenue in New York City next year. This new store concept aligns with Starbucks trade area transformation strategy, which builds on the strength of Starbucks digital customer relationships and the Starbucks app to meet evolving customer preferences for convenience, higher levels of mobile ordering and contactless pay, and reduced time waiting in lines. The convenient digital experience is complemented by a welcoming, modernized third place environment as customers continue to reconnect in person and choose which experience is right for them as they go through their day.

Amazon is increasingly relying on collaborations for its Go technology. Just recently, UK retailer Sainsbury's reported plans to become the first retailer outside the US to use the Americans' Go technology.

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