In Germany, Sausalitos now offers its selection of its Mexican-Californian food and beverages via a mobile catering unit.
The pandemic brought new relevance to past trends such as meal kits and retail. Among the faded trends that re-emerged, food trucks may be best positioned for a prolonged resurgence, say the Technomic's research experts.
Why food trucks? They’re mobile, encourage social distancing, specialize in takeaway-friendly foods and can serve as delivery kitchens as needed.
Around the world, top operators are now investing food trucks for growth.
KFC Thailand: The chain is testing a food truck format to be more nimble in locating its venues as consumer habits shift amid the pandemic.
Doggis (Chile): A new truck from Chile’s top restaurant chain offers a pared-down menu of core offerings from a fixed location. It’s the first of several planned.
Sausalitos (Germany): This CDR rolled out a mobile bar and grill to stay open amid the country’s second lockdown and sees it as a viable growth platform when restrictions are lifted.
Pizza Hut Indonesia: The chain debuted its first truck amid tightening restrictions in late 2020 and expects to keep the model when restrictions ease.
Juan Valdez (Colombia): The market’s No. 2 coffee chain plans to expand its two new mobile trucks in Bogota into a fleet that cover several metro areas.
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Technomic is a research and consulting firm producing in-depth research focused on the foodservice industry. The company provides insights into consumer, industry and menu trends in the U.S., Canada and 23 countries around the world.
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Technomic leverages economic data, menu trends and consumer insights to provide members with a robust series of ongoing deliverables covering 25 countries. The company also sizes the foodservice landscape around the world and provides a detailed segmentation of where industry growth is coming from.