Technomic - Global Foodservice Navigator

Four beverage concepts with rapid growth

Heytea from China opened more than 50 percent new stores in 2020 despite the pandemic.
IMAGO / Zuma Press
Heytea from China opened more than 50 percent new stores in 2020 despite the pandemic.

The bubble tea trend had been around a few years ago in Germany, but today it's not just coffee concepts that are generating strong sales. In their Global Beverage Menu Category Report, the market researchers at Technomic identified four international beverage concepts with rapid unit growth.

For background, thanks to new entrants around the world, many players in the café and specialty beverage categories have achieved impressive s

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