Meal kits are a lasting trend amid the pandemic and chains are finding ways to differentiate their offerings to stand out amid the glut of choices suddenly in the marketplace. Technomic's researchers have singled out three examples of how operators have added a special something to their kits to make them memorable.
In Mexico, casual-dining chain Sonora Grill put a couple of twists on the increasingly ubiquitous burger box with its new Sonora Burger Box. It features four burgers prepared in the style of beef Wellington along with truffled fries. Guests can finish the burgers by injecting them with cheese sauce via an included syringe.
In Australia, fast-casual chain Roll’d recently launched meal kits with a simple packaging hack. The boxes feature QR codes that take guests to video demonstrations of how to prepare each recipe—an effective touch given many consumers may not be familiar with how to prepare the chain’s Vietnamese cuisine.
In Japan, venerable quick-service brand Mos Burger partnered with established meal kit player Oisix for a novel promotion that recast the chain’s signature Bolognese sauce not as a burger topping as intended, but as a pasta sauce.It should be noted that each of these chains rolled out their meal kits well after the coronavirus crisis hit their country.