Instead of commuting to work, many people around the world are now working from home. Restaurateurs have to respond to the new needs and demands that these changes evoke.
Changing habits and disrupted lifestyles jumbled consumers’ value equation in 2020. What does that imply for 2021? Here’s an outlook by Technomic’s market researchers:
In 2020, restaurants altered their messaging from low prices to convenience, health and comfort. The focus away from dollar menus and deep discounting will continue into 2021.
Restaurants will find success when they provide solutions for today’s needs and demands against the backdrop of the ongoing pandemic (such as the Vips Office package in Mexico).
Chief among these solutions is convenience in its many forms. Expect operators to address convenience through a variety of initiatives, including multioccasion solutions such as barista-prepared bottled beverages and multidaypart meal bundles to drive patronage.
Importantly, chains looking to tap into the increasingly ubiquitous subscription model (like McDonald’s just did in Russia) or the rapidly evolving meal-kit format will need to add something special (like CPK’s limited-edition face covering in Japan) to these convenience-driven value plays to succeed in the coming year.
Read the rest of Technomic’s 2021 Global Trends Outlook.
Technomic is a research and consulting firm producing in-depth research focused on the foodservice industry. The company provides insights into consumer, industry and menu trends in the U.S., Canada and 23 countries around the world.
Global Foodservice Navigator
Technomic leverages economic data, menu trends and consumer insights to provide members with a robust series of ongoing deliverables covering 25 countries. The company also sizes the foodservice landscape around the world and provides a detailed segmentation of where industry growth is coming from.