Here’s a look at the state of the pizza category from a global perspective, informed by Technomic’s upcoming Global Pizza Menu Category Report.
With a craveable product conducive to limited time offers, affordable price points and delivery-friendly format, pizza operators have fared relatively well amid the ongoing pandemic and that’s expected to continue as we head into whatever kind of “next normal” that awaits us.
Among the Global 150 chains — Technomic’s ranking of restaurant chains with global reach—four brands within the largest 25 players are in the pizza category: Domino’s (No. 6), Pizza Hut (No. 7), Little Caesars (No. 16) and Papa John’s (No. 23).
The two fastest-growing Global 150 pizzas chains are Dodo Pizza of Russia and L’Osteria of Germany, coming in at an increase of 31% and 26%, respectively.
Dodo Pizza was founded in 2011. In 2020, the IT-driven pizza franchise benefited from the many years of experience in the delivery business: the Russian QSR chain achieved $356 million in sales, up 14% on 2019. Dodo Brands opened a net 103 units and introduced two new concepts. The chain currrently has 677 stores.
The German fast-casual concept L'Osteria, founded in 1999, is currently represented at 131 locations in eight countries. According to foodservice Top 100, L'Osteria achieved a turnover of 210 million euros in 2019 - an increase of 21.2 percent compared to the previous year. Due to the Covid-19 pandemic, from March to December 2020, L'Osteria lost around €54 million in turnover compared to the same period of the previous year. Yet, the company continued on its growth path and developed its own delivery brand.