Technomic | Global Foodservice Navigator

Rapid chain unit growth in China

By the end of 2020, KFC had over 7,100 units in China.
IMAGO / ZUMA Wire
By the end of 2020, KFC had over 7,100 units in China.

For many in the restaurant industry, 2020 was a year of disruption, pivots, challenges and survival. Unit growth was not high atop last year’s key priorities (at least from about March onward). Nonetheless, some operators in China went all in on expansion, Technomic’s Global Foodservice Navigator reveals:

According to the researcher’s report, the following chains saw massive unit growth in the world’s most-populous market last year:

KFC

China’s dominant restaurant player found time for a respectable 9.7% unit growth in 2020, ending the year with more than 7,100 locations.

Haidilao

This hot pot chain grew a staggering 68.3% to surpass 1,200 units. That’s a laudable feat for any chain, let alone a full serve.

Heytea

Not just a trendy beverage brand launching enormous quantities of LTOs each month, but a growth engine as well, Heytea’s 52.3percent unit growth took it to about 720 shops on the mainland.

More information on the performance of China’s top 25 chains along with consumer, menu and industry insights can be found in in Technomic’s new "2021 China Country Report".

About Technomic

Technomic is a research and consulting firm producing in-depth research focused on the foodservice industry. The company provides insights into consumer, industry and menu trends in the U.S., Canada and 23 countries around the world.

GLOBAL FOODSERVICE NAVIGATOR

Technomic leverages economic data, menu trends and consumer insights to provide members with a robust series of ongoing deliverables covering 25 countries. The company also sizes the foodservice landscape around the world and provides a detailed segmentation of where industry growth is coming from.



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