Technomic Economic Impact Navigator

US consumers continue to prefer off-premise

Many people still prefer drive-through counters.
Imago Images / UIG
Many people still prefer drive-through counters.

After a notably sluggish return to dine-in service, more consumers are indicting that they are eating on-premise compared to earlier this summer. Although not shown, only a third of consumers say they don’t dine in at all. That are the results of a research of the Technomic Economic Impact Navigator Program, based on a survey among 1,000 US consumers asked between August 19 - 22.

Younger consumers, who are statistically less likely to suffer serious consequences from COVID-19, are more likely to dine in than their older counterparts.
Base: 1,000 US consumers (Aug. 19-22, 2020)
Technomic Economic Impact Navigator Program
Base: 1,000 US consumers (Aug. 19-22, 2020)

Off-premise continues to be preferred across age groups. Most consumers have visited a drive-thru or picked up their meals at least once a month. Consumers will likely reduce dine-in occasions once the colder weather sets in, and operators will need to revert their focus back to off-premise in regions where outdoor dining will soon be unpleasant or make investments in heaters or other structures to extend patio season a little longer.

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