Customer favorites have gained in popularity during the pandemic.
Pizza, burgers, fries, fried chicken – these familiar favorites have seen the biggest gains in consumption globally since the pandemic hit, according to Technomic’s Global Consumer Survey conducted in June.
Part of this shift is likely due to consumers’ gravitation toward the familiar in a time of crisis. It’s also driven by the fact that, of the operators who maintained at least some form of service amid lockdowns, many were limited service restaurants. And that’s where the big burger, pizza and chicken players reside.
Base: 2,387 consumers who indicated they are ordering different foods now than before the pandemic Source: Technomic Global Foodservice Navigator Program
Some other interesting consumption changes since the crisis hit:
- 56% of consumers in the Philippines are treating themselves to more desserts—the highest global increase
- 27% of consumers in both Malaysia and South Africa have upped their intake of soup—the most globally
- Sandwiches grew most in South America, as about half of consumers in Colombia, Chile and Argentina are now ordering more
- Breakfast saw the biggest gains in India at 33% and Indonesia at 31%
- Mexican handhelds such as tacos and burritos climbed most in Saudi Arabia, with 53% growth