Covid-19 has an impact on how the world eats.
Market researcher Technomic asked 8,700 consumers in 25 countries how COVID-19 changed their eating behavior. Here’s what they answered.
Cooking at Home Surged
Nearly 60 percent of consumers started cooking at home
more in response to the virus. This is not surprising since lockdowns left people homebound and foodservice outlets were under restrictions. Chains, of course, aimed to tap into this with meal kits, bulk ingredients and frozen goods.
Which of the following have you done in response to the coronavirus?
| ||Global ||Highest ||Lowest |
|Prepare food at home more often ||58% ||81% |
|Eat more healthy foods and beverages ||35% ||70% |
|Integrate more immune-boosting foods into my diet ||27% ||64% |
|Eat more comfort foods ||25% ||56% |
|Eat more snacks ||18% ||33% |
Base: 8,700 consumers out of 25 countries.
Health & Wellness Spiked
Consumers started eating and drinking healthier
due to the pandemic. They also sought out items with immune system benefits. Turning to healthier foods and drinks was likely a counter to the so-called "quarantine 15." And it’s little surprise people would want options they think might increase their chances of not getting sick (virus or otherwise). The latter is likely to stick around for awhile.
Comfort & Snacks Grew
Consumers ordered more comfort foods such as burgers and pizzas
amid quarantine periods. A significant percent also turned to these foods more broadly—be it at a restaurant or at home. And nearly 20 percent started snacking more often—likely because disruption of daily life altered traditional mealtimes.