Where would customers order their favorite menu items during a second lockdown?
How would restaurant customers react if once again confined to their home or restricted in movement? Which segment might profit? Results from a Technomic Global Foodservice Navigator survey.
Rising infection rates have led to the return of restrictions on restaurants in some parts of the world. We are currently seeing restrictions and curfews return across parts of Europe as well as in Canada—though less extreme and much more targeted than initial lockdowns this spring. This follows hotspots over the summer in Australia, China and South Korea that resulted in restaurant restrictions of varied duration and severity.
The researchers at Technomic Global Foodservice Navigator asked restaurant customers across the world where they’d go for prepared food—both more and less frequently—should a second wave hit their market that would require a movement control or home confinement period.If there is another wave of the coronavirus outbreak in your country in three months that requires shelter-in-place orders, do you anticipate ordering from the following locations more often, the same amount or less often than during the initial outbreak?
Percent of consumers who say they will order much more often or slightly more often. Base: 8,700 consumers; Source: Technomic Global Foodservice Navigator Program
Broadly speaking, if lockdowns return, restaurant-goers say they’ll use foodservice venues such as full-service restaurants, limited-service restaurants and cafes as much or less than they would have under normal circumstances. This generally applies across all segments, ranging from casual dining and fast food to street food and retail foodservice.
No segment is a clear winner when it comes to consumers who say they’ll order from these venues much more or slightly more often, particularly in North America.
Technomic is a research and consulting firm producing in-depth research focused on the foodservice industry. The company provides insights into consumer, industry and menu trends in the U.S., Canada and 23 countries around the world.