During lockdown, the South-Korean whipped coffee specialty Dalgona coffee went viral.
Since lockdowns hit markets worldwide this past winter and spring, chains have been recreating viral foods and drinks made famous during home quarantines. Technomic’s Global Foodservice Navigator provides a few examples:
Dalgona coffee, a South Korean whipped coffee drink, made the biggest splash (and continues to) on TikTok, Youtube etc., but several other home kitchen-inspired recipes have landed on the menus of restaurant operators. Here’s a small sampling:
Basque cheesecake is baked at high temperature and has a a firm, somewhat burnt outside while the center is soft. This type of cheesekake popped up as a food trend a few years ago, but at-home baking during lockdowns rekindled the popularity of this visually interesting treat. It continues to make its way onto chain menus. Starbucks has a Halloween variation on its menu in Singapore (third slide below).
Cross a sushi roll with a casserole and this is what you might get. This trend started in home kitchens and made its way to countries in parts of Asia and beyond. It’s been especially popular in the Philippines. Local chainlet Ooma recently added a Ebi & Soft Shell Crab Tempura Aburi Bake to its menu there.
Tom & Jerry No-Bake Cheesecake
Popularized in Japan in late spring, this cartoonish dessert has huge visual appeal for social sharing. It’s not been observed on many chain menus yet but that might change soon. McDonald’s recently added a Jerry’s Cheesecake to its McCafe menu in Thailand.
Technomic is a research and consulting firm producing in-depth research focused on the foodservice industry. The company provides insights into consumer, industry and menu trends in the U.S., Canada and 23 countries around the world.
Global Foodservice Navigator
Technomic leverages economic data, menu trends and consumer insights to provide members with a robust series of ongoing deliverables covering 25 countries. The company also sizes the foodservice landscape around the world and provides a detailed segmentation of where industry growth is coming from.