McDonald’s and X5 are exploring consumers’ evolving purchasing habits and leverage potential synergies to drive traffic and loyalty in Russia.
Understanding what industry leaders are doing in the wake of the pandemic can provide key insights into best practices. Technomic's researchers have compiled an overview of what the world’s top burger chain has been up to.
has been busy, launching upgraded 5G Chicken
, phasing out straws, introducing new packaging and hosting its first-ever online job fair
, McDonald’s is trialing off-premise-focused units in X5 Retail grocery stores
and continues to live-stream from a restaurant kitchen
to promote food safety.
new brand campaign highlights what remains important in the wake of the crisis, including food safety
and ongoing—though delayed—sustainability efforts
. It’s also testing a bike-only drive-thru
In the Philippines
, the fast-food chain launched click-and-collect and park-and-order,
as well as a menu of mix-and-match multiperson meals
now offers online ordering via B2W’s platforms
, allowing guests to place an order from their homes while they shop for retail goods.
In the United States
, McDonald’s opened a flagship eco-friendly restaurant covered in solar panels
, with a living wall for cooling and rainwater collection.