Technomic Ignite / USA / Delivery

Convenience not necessarily supreme

Busy families are happy to rely on food delivery when time is tight.
imago images / Panthermedia
Busy families are happy to rely on food delivery when time is tight.

Mid-Covid-19 consumer behavior continues to evolve. With many Americans preparing for the new school year, it is natural to assume that restaurant delivery will maintain its current growth trajectory as busy families turn to foodservice when time is tight.

To get an idea of whether customers are more inclined to deliver or carryout, the researchers of Technomic Ignite asked 1,000 people aged 18 or older the following question: 

Thinking about food you order for carryout or delivery from any location, how much do you agree or disagree with the following?

Base: 1,000 consumers ages 18+ Source: Technomic Ignite consumer data from the 2020 Delivery and Takeout Consumer Trend Report
Technomic Ignite
Base: 1,000 consumers ages 18+ Source: Technomic Ignite consumer data from the 2020 Delivery and Takeout Consumer Trend Report

Consumers generally agree that delivery is more convenient than carryout. Diners also note that the convenience offered by these orders does translate to fewer carryout occasions in favor of delivery.
 
However, consumers do enjoy out-of-home activities, and a short trip to a carryout destination may provide a welcome change of scenery—even for time-starved individuals.

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