To make up for missing dine-in-sales, full-service players also upped their take-away and delivery offer.
After a severely challenging spring period, same-store sales for the U.S. industry’s largest full-service chains improved significantly in the third quarter, reports U.S. research company Technomic.
Chain performance was positively impacted by the easing of dining room capacity restrictions throughout the country. Applebee’s, Chili’s and Outback Steakhouse all notably launched virtual brands as well, helping to boost off-premise sales volume.
Even without a virtual brand, Texas Roadhouse
achieved the strongest same-store sales performance
among its leading competitors. The brand saw same-store sales improve steadily each month of the third quarter, hitting -0.5% in September after declining 6.6% in August and 13.0% in July.
Technomic is a research and consulting firm producing in-depth research focused on the foodservice industry. The company provides insights into consumer, industry and menu trends in the U.S., Canada and 23 countries around the world.
Technomic Ignite Company
Technomic has tracked financial performance and other key details for top restaurant chains for decades. The Ignite Company platform houses profiles on the top 1,500 restaurant chains in the U.S., including locations, menu insights and the impact of Covid-19 on each chain’s performance. The program also houses an interactive industry forecast, showing total foodservice sales by segment down to the market level. Technomic also tracks foodservice sales for noncommercial segments such as education, healthcare and more.