In-N-Out Burger has a high reputation for authenticity.
Staying true to one's own DNA and brand values is important to US restaurant consumers, a survey finds. Market Researcher Technomic asked 1,109 US consumers: "When choosing a location, it is important the restaurant operates in a way that ist authentic and true to the brand." Here are their answers.
Consumers take many factors into account when selecting a restaurant for an occasion. Core consumer needs
rarely change over time, as the demand for food quality and taste
, order accuracy
and a clean kitchen
—regardless of the nature of the occasion.
Base: 1,109 consumers ages 18+, Q3 2020
Restaurants that understand their DNA as a company may benefit from this clarity of vision, which can be leveraged to communicate both consistency and personality in order to resonate with guests. Restaurants
their true profile and authentic image
often enjoy a higher degree of loyalty
, building consumer trust in the process.
Brands such as In-N-Out Burger
and Cracker Barrel
rate highest for this restaurant attribute. Both chains enjoy a fiercely loyal guest base, in part because both companies have successfully maintained a true sense of self over time.