Technomic survey

Americans remain hesitant to dine out

Question asked: How long do you anticipate news of the spread of the coronavirus to impact your dining out behaviors? Respondents: 742 (21.-24.5.), 453 (28.5.-2.6.), 663 (26.6.-6.7.).
Technomic Economic Impact Navigator Program
Question asked: How long do you anticipate news of the spread of the coronavirus to impact your dining out behaviors? Respondents: 742 (21.-24.5.), 453 (28.5.-2.6.), 663 (26.6.-6.7.).

The market researchers of the US company Technomic wanted to know how the news of the spread of the corona virus affects the Americans' going out behaviour over a longer period of time. They specifically asked US consumers who ate less out because of the virus. The results are not encouraging.

News on the spread of the coronavirus continues to impact dining-out behavior. The anticipated timeline for a return to normal dining has grown since late May, with more consumers expecting that it could be longer than six months. In fact, 56% of U.S. consumers believe their dining will be affected for six months or longer, up from 46% who said the same between May 28 and June 2.

This aligns with fear that states and counties are reopening too quickly. From May 28 to June 2, 62% of consumers were afraid of a rushed reopening. This jumped to 66% among consumers surveyed June 26 to July 6.

Several hundred American consumers were asked at regular intervals for the survey by the food service market research company Technomic. All respondents had previously stated that they had already adjusted their going out behavior in restaurants due to the Covid19 crisis. The question they were then asked was: "How long do you anticipate news of the spread of the coronavirus to impact your dining out behaviors?"

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