TGI Fridays

Expansion to Southeast Asia

Master Franchisor, Universal Success Enterprises, plans to open 75 new TGI Fridays locations in South and Southeast Asia.
IMAGO / agefotostock
Master Franchisor, Universal Success Enterprises, plans to open 75 new TGI Fridays locations in South and Southeast Asia.

TGI Fridays has announced the development of 75 new restaurants throughout South and Southeast Asia over the next 10 years in partnership with Master Franchisor Universal Success Enterprises. The deal, which is expected to drive over $500M in revenue for the U.S.-based company over 10 years, is the most significant development agreement to date for the brand.

This latest development deal is core to TGI Fridays' strategic global expansion strategy – as growth of the casual restaurant category internationally continues to thrive. With 385 franchised restaurants in over 52 countries – including 22 new locations opening in 2022 – the company sees the prepared for overseas growth.

"We're thrilled to bring the TGI Fridays brand – and experience – to new markets and consumers in Asia through our expanded partnership with Universal Success Enterprises," said Ray Blanchette, Chief Executive Officer at TGI Fridays. "Universal Success Enterprises is a valued partner – their deep experience in the marketplace and proven track record of excellence with TGI Fridays coupled with our successful local market approach will ensure the brand – and our menu offerings – are relevant to consumers."

"We're excited to expand the TGI Fridays brand and footprint in South and Southeast Asia," said Prasoon Mukherjee, Chairman, Universal Success Enterprises. "Our deep experience in the hospitality industry, understanding of what consumers in our markets crave, and real estate development expertise uniquely positions Universal Success Enterprises to drive unprecedented growth for the brand. Personally, I began my restaurant career with TGI Fridays over 30 years as a kitchen manager – and am thrilled to be sharing the brand experience with consumers across the region."

Universal Success Enterprises, headquartered in Singapore, is also core to the brand's expansion strategy. The multinational company has a proven track record within the restaurant industry in Asia, introducing new restaurant brands and concepts to the region. Today, the company has 3 TGI Fridays locations in India and previously introduced Outback Steakhouse to key markets in South and Southeast Asia including Singapore, Malaysia, Indonesia, Thailand and the Philippines.