The Five Guys | Germany

Pop-up store in a container

The first pop-up restaurant of the better-burger chain Five Guys opened as a flexible container solution in the Zweibrücken Fashion Outlet.
Roka
The first pop-up restaurant of the better-burger chain Five Guys opened as a flexible container solution in the Zweibrücken Fashion Outlet.

Five Guys Germany has opened its first burger pop-up store in the form of a mobile container solution. Manufacturer Roka found this design a way to operate quickly in high-traffic locations without a long construction site.


Deep red, eye-catching, with outdoor catering and seating, Five Guys Germany recently opened its first pop-up store as a take-away container in the Zweibrücken Fashion Outlet. The restaurant concept from the USA thus opened up a new location - without a lengthy construction process and permanently built-up areas
. The red prototype in sea container look with the eye-catching white lettering on the edge of the roof has the typical Five Guys look inside with red and white tiled counter fronts and stainless steel clad walls. The open show kitchen, a typical feature of the Better Burger chain, stands for transparency in preparation.


Typical Five Guys

The three-part container facilities with 45 m² of space for production and sales plus 30 m² of cooling and preparation space include restaurant technology from Five Guys from the USA in addition to the gastro solutions from Roka. The building is equipped with automatic extinguishing systems and full air conditioning. The Freestyle System from Coca-Cola is used as the beverage module in the pop-up store, as it has already been in several branches.

 

From the first contact with Roka to the completion of the store took eight months. The fully installed container facility weighs 50 tons, delivered in individual, prefabricated parts, which were connected on site to form a system and fully installed in just four days. More than 500 meters of laid data cables secure the digital processes in production and sales containers. In addition to the fast on-site assembly, the system can be completely relocated. This allows maximum flexibility in space planning and makes it attractive for many locations.

Creative solution

Five Guys Germany intends to monitor the development of the container store intensively. "Expansion through high-traffic areas such as malls is usually a lengthy process. In order to be able to meet our high demand in Germany, we rely on the cooperation with Roka and innovative solutions," summarizes Jörg Gilcher, head of Germany at Five Guys about the chain's first pop-up restaurant.

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