TikTok | USA

TikTok gets into the food delivery business

TikTok wants to get in on the food delivery business. With dishes that have gained popularity on the video platform.
Virtual Dining Concepts
TikTok wants to get in on the food delivery business. With dishes that have gained popularity on the video platform.

Dishes presented on the social media platform TikTok are to be prepared in Ghost Kitchens and delivered in the USA from next year. Partner Virtual Dining Concepts from Orlando will provide support.

MrBeast Burger will serve as the model for the rollout of Tiktok Ghost Kitchens. The burger concept from 23-year-old YouTube star Jimmy Donaldson was also backed by Virtual Dining Concepts. The company says it launched 1,500 MrBeast Burger locations in the U.S., Canada and the U.K. in just over a year.

TikTok is said to have similarly ambitious plans. For example, Robert Earl, co-founder of Virtual Dining Concepts, revealed that about 300 TikTok locations across the country are planned for launch next March. By the end of 2022, that number is expected to exceed 1,000. He said he expects TikTok to be able to ramp up its delivery platform with similar success as MrBeast: "TikTok is a platform with a billion monthly viewers. It's the first time a brand like this with a reach of hundreds of millions of people has launched with an offering like this."

TikTok partner provides kitchens

Virtual Dining Concepts has numerous kitchens that are rented out to delivery services. In the future, these Dark Kitchens will be used to recreate recipes that have garnered a particularly large amount of attention on the platform. In order to keep a finger on the pulse of the times, the available dishes are to change on a quarterly basis.

TikTok expects the food delivery service to become a new profitable pillar. A portion of the profits is expected to go to the creators of the trending dishes. There are currently no plans for delivery services outside the USA.
stats