Too Good To Go

Innovation award for sustainability solutions

Win-win for restaurateurs and guests: Together they save food and cut costs. Guests get a good price, restaurateurs continue to make sales and save disposal costs.
Too Good To Go
Win-win for restaurateurs and guests: Together they save food and cut costs. Guests get a good price, restaurateurs continue to make sales and save disposal costs.

The free app against foodwaste Too Good To Go has won the Focus Innovation Award 2020. This means that the idea of this social impact business in the fight against food waste prevailed against 24 other nominees.

The Berlin-based digital start-up held its own against a total of 500 competitors in the eight-person jury. The prize was presented during an online panel discussion on the topic of "The Power of Innovation". With the prize, the young Berlin-based company receives an advertising budget of one million euros for Burda media.

Shaping the future

The news magazine Focus had announced the innovation award last year as part of Burda's #AufbruchZukunft initiative. Innovative solutions were sought that open up perspectives beyond the pandemic. The response to the call for entries was very great, reported Focus editor-in-chief Robert Schneider: "The nominated projects give hope and show how Europe is constructively dealing with social and economic change even in times of crisis." Europe's leading app against food waste, he said, is not only innovative and close to consumer needs, but also sustainable.

Talk participants included. Laure Berment, Managing Director Germany of Too Good To GoIna Remmers, co-founder of the start-up, textile entrepreneur Matthias Mey and Peter Baumann, head of marketing at Liqui Moly, partner of the Innovation Award 2020. The talk was moderated by Robert Schneider and economics professor Dr. Monika Schnitzer from LMU Munich.

Foodwaste concerns everyone

In Germany's households, almost every 5th food item ended up in the trash in 2019. This puts the country in the middle of the pack. "The Focus Innovation Award reinforces once again that we are on the right track with our innovative approach in the fight against foodwaste. Food waste is a problem for society as a whole that we must tackle together," said Laure Berment at the award ceremony in Berlin.

The free app reduces food waste by connecting customers with catering establishments and grocery stores to broker unsold surplus goods to self-pickers at a reduced price. Since its launch in Germany in 2016, the app has attracted a community of around 5 million people as well as more than 6,500 partner businesses from the restaurant, hotel and retail sectors. With its launch in the US in September 2020, it is now present in 15 countries worldwide.

About Too Good To Go

Too Good To Go is the world's largest app against food waste. The company's goal is to ensure that every food produced is consumed. Too Good To Go enables businesses such as bakeries, restaurants, cafés, hotels and supermarkets to offer their overproduced food to self-pickers at a discounted price.

In Germany, 6,500 businesses have already joined the concept, including branches of Nordsee, real, Accor Hotels and dean&david, Apetito, Wisag Catering and L&D. Since 2016, over 5 million meals have been saved in this country, and well over 50 million worldwide. The app was founded in Denmark in 2016 and has been downloaded tens of millions of times since September 2019. The app is currently available in Germany, Norway, Denmark, the Netherlands, the UK, France, Spain, Poland, Belgium, Switzerland, Austria and Italy and since autumn 2020 also in the US.