Domino's takes a big step up in the top 100.
segment dominated the revenue rankings even in times before the Corona pandemic and government-imposed restaurant closures. During these constraints, the business model of many quickservice players
is proving better able to get through the crisis. To-go is more prevalent in person and in part thanks to drive-thru, Delivery was at least in the starting blocks in many companies before Corona and could be expanded. Logical consequence: the quickservice players increase their share of total sales of the Top 100 to 63 percent (previous year: 55 %).
Accordingly, the Corona sales dip
for the Quickservice segment is smaller than for other players in the Top 100: While the entire Top 100 posted a sales decline of 29.8 percent
in 2020, Quickservice
recorded a decline of 18.8 percen
Top 5 aus Top 100: Quickservice
Quelle: foodservice Top 100 Ranking
For subscribers only: The complete Top 100 list (German) 2020 Read now!
|R||19||Company||Sales '20 (m €)||zu '19|
|1||1||McDonald's Deutschland LLC, München||3.150,0*||-14,3%|
|2||2||Burger King Deutschland GmbH, Hannover||860,0*||-12,7%|
|3||4||Domino's Pizza Deutschland GmbH, Hamburg||290||23,4%|
|4||5||Yum! Restaurants International Ltd. & Co. KG, Ratingen||285,7||-13,5%|
|5||8||Subway GmbH, Köln||230,0*||-13,9%|
Delivery specialists make gains Domino's
is actually among the top 5 Quickservice players, one of the few revenue gainers in
the overall Top 100 ranking, with a 23.4 percent increase in revenue over 2019. Others include Call a Pizza, Smiley's
and Freddy Fresh
, all Quickservice concepts with a focus on delivery and their own delivery infrastructure.
Quickservice is the only segment with better development numbers than the Top 100 average. The mass bestsellers burgers and pizza as well as the sales channels to-go and delivery are special features and pushing factors at the same time.
Generally speaking, even during and after Corona, everything in the quick service category
focuses on the optimal interaction of
the various functions of our everyday lives. A lot of food, a lot of billions are located in the transition zone from retail to gastronomy
. In business terms, large volumes
make quick-service restaurants profitable - not high prices! Loyalty programs
are part of marketing 101.