2020 was a year to forget, both for the Swiss hospitality industry and for the top 36 hospitality companies in our exclusive Swiss ranking. Severe losses in turnover and an emotional rollercoaster ride, according to the respondents on the character of the first Corona year.
The Corona year 2020 took a heavy toll on Swiss gastronomy players: the sales volume of Switzerland's 36 largest restaurateurs shrank by more than 2 billion Swiss francs (CHF) to just under 3.5 billion CHF in net revenues. Minus 37.5 percent! An unprecedented break. Our exclusive foodservice ranking for the out-of-home market in Switzerland lists 2020 top 36 gastro players - who is among the biggest, who is new?
In the pandemic year 2020, everything was also "normal" for the Swiss population only until 16 March. After that, the pandemic hampered
everyday economic and private life: - with two lockdowns
for a total of around ten weeks, - a further closure of indoor catering areas
, - further restrictions & requirements and the collapse of tourism.
For subscribers of the German issue of foodservice: The complete rankings including analysis. Read now!
New in the ranking
Our exclusive foodservice ranking of Switzerland's out-of-home market has grown by four newcomers
in 2020 compared to last year
. The rule is: 66 percent Swiss origin
. Although international gastro brands/chains are increasingly interested in the Swiss market and are trying to gain a foothold, companies with Swiss roots
Disastrous business year 2020
A decline of this magnitude, a 37.5 percent revenue deficit
(2019: +2%), is an absolute first for
Switzerland's largest gastro companies. Likewise in 32 years of top CH ranking by foodservice. The revenue development of the decade 2010 to 2019 had always (exception 2012: zero round) been in the plus.
In 2020, the majority of respondents state that they have achieved the worst result in the company's history.
Plus & minus makers Only four companies
(11%) of the top 36 were able to generate a plus
- all from the concept specialist market segment. 32 gastro-companies posted a loss - in percentage terms, the largest loss in sales per company was around -75 percent, while the highest loss in absolute terms was around -300 million CHF
Acute crisis management
Ad hoc, completely different rules of the game
have applied to the 36 major Swiss gastronomers in our foodservice ranking since March 2020: Instead of the usual planning of daily, monthly and annual business, crisis management was suddenly required. "Forced to go from one extreme to the other. We had to greatly increase our reaction speed. An emotional roller coaster!"
were the most striking statements about the challenges in 2020.
State aid & conditions 2020
In 2020, the Swiss government promptly provided a package of measures including hardship aid, bridging loans and support programmes. The credit volume for the hospitality industry: CHF 1.5 billion.
Revenue distribution among the market segments
The concept specialists
market segment (21 companies, including all four newcomers; previous year 17) accounts for the largest share of 46 percent
of the total sales volume of the top 36. No market segment is in the plus in 2020. The market segment of concept specialists emerged from the Corona year with the lowest revenue losses
, with "only" -24.4 percent revenue losses.
Top 10 of the Top 36
Within the top 36 ranking, the top 10 players stand out positively
- 3 concept specialists, 5 caterers/community caterers, 2 trade caterers. The large companies typically came through the crisis year better. At -34.3 percent (> minus CHF 1.2 billion)
, their sales losses are lower in percentage terms than those of the overall ranking.
The top quintet 2020
five gastro players in 2019 maintained their top positions in the same ranking in 2020
. These are: McDonald's Switzerland ahead of Migros-Genossenschaftsbund (MGB), SV Group Switzerland, Coop Gastronomie and Groupe Eldora. The total net sales of the top quintet in 2020 amounted to CHF 1.808 billion (PY CHF 2.755 billion)
in 1,361 restaurants (-20 y-o-y
). This means that the top 5
generated almost 52 percent (PY 49.5 %) of the sales of the top 36
and around 75 percent (PY 75 %) of the net revenues of the top 10.
The newcomers? Four companies
are new to the ranking this year: one international gastronomy brand and three companies of Swiss origin
that operate nationally.For subscribers of the German-language foodservice: The complete Top CH ranking, more exciting info on the top 36 foodservice companies in Switzerland, a detailed look at the top quintet and the four newcomers, plus the challenges, learnings and characteristics of a fiscal year under Corona influence. Read now!