Issue 03/11

Food & Foodservice Industry Outlook 2011+, Top 100 Restaurant Chains / Companies in Germany 2010, Starbucks Fighting Back

The current issue of FoodService Europe & Middle East is on its way to readers in over 50 countries around the world. The dominant theme of this issue is a good 50-page special feature to mark the inauguration of the Anuga FoodService trade fair as part of this year’s Anuga in Cologne from 8 to 12 October – in cooperation with the Kölnmesse exhibition company.

Other highlights: the ranking of Germany’s 100 biggest restaurant chains by turnover in 2010. And an analysis of Starbuck’s strategic turnaround.

Our special feature ‘Food & Foodservice Industry Outlook 2011+’ revolves around the growing significance and great perspectives of the worldwide away-from-home market. It is illustrated by facts and figures, market-research results and benchmark case studies of pioneering concepts from around the world, as well as trend reports by renowned authors, such as David Bosshart, Prof. Christopher Muller and Hanni Rützler. All in all, exclusive food for thought for foodservice players and strategists.


Market analysis: Top 100 Restaurant Chains / Companies in Germany, 2010. The front runners rang up an increase of 2.3% following 1.1% in 2009, a relatively large jump. The most growth was registered by the event-catering segment with 5.9%. In absolute terms, the Top 100 represent a turnover of €10.6 billion from 16,500 outlets. Market leader McDonald’s generated system sales of a good €3 billion and an above-average increase of 3.7%. Positive anomalies in the Top 50 are Autogrill with a leap of a good 33% and Vapiano with 29.4%. To sum it up, 2010 was a year that began slowly and ended strongly.

Supplementing the portrait of the German market is a tour of the Hanseatic City of Hamburg, a concept stronghold and the birthplace of many systemised formulas including Le CroBag and Block House. A major seaport and Germany’s most affluent city, Hamburg is characterised by a high purchasing power, a booming tourist sector and a multi-faceted cultural scene – fertile ground for a rich foodservice scene notable for more ethno concepts than any other city in Germany.

Market analysis: Russia. This time, we take a look at Russian consumers – their away-from-home eating habits and the motives behind them. For the first time, the international NPD market-research group has compiled a study based on a poll of over 5,000 consumers in eight Russian cities. The results provide enlightening insights into the way consumers think and illustrate developments since the crisis of 2008/09.

Case study: We analyse Starbuck’s history, in particular the last, turbulent chapter, the crisis of 2008/2009 and the successful turnaround strategy under the auspices of Howard Schultz, the company’s founder who returned to take over the helm again.

In our Middle East Section, we report on the spectacular At.mosphere restaurant in Dubai’s Burj Khalifa. The fine-dining restaurant with a bar and lounge is located on the 122nd floor of the world’s highest building.

Also in this issue: the best restaurants of the world. This year’s list is headed by Noma in Copenhagen, for the second time running. No less than 34 European establishments are to be found among the top 50 of the S. Pellegrino ranking.
Then, we take a look at a US phenomenon: food trucks, pop-up on wheels.
Love, listen, share, give. This is the quintessence of Dan Holm’s lecture at last year’s Foodservice Summit in Zurich. The restaurant blogger and social-media strategist has no doubt that, “Viral marketing generates an unrivalled amount of traffic.” in the And, last but not least, a portrait of Eloma, the German manufacturer specialising in equipment for front-cooking and bakeries.


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