Issue 03/06

Fresh Salad Craze

The 3rd issue of FoodService Europe & Middle East (May/June) is on its way to readers in over 50 countries throughout the world. Distributed primarily in Europe and the Middle East, our trade magazine offers 84 pages packed with top-class information. Highlights in our latest issue:

  • Pan-European Survey: Pizza concepts, part II. Numerous away-from-home players bank on this consumers’ favourite. However, they face fierce competition not only from other product specialists but also from the retail market. The second part of our European pizza tour takes us from Italy via Scandinavia and Russia to Switzerland, France and Spain.

  • Hot Trend: Alternating with our Concepts to Watch, our Hot Trend section in every second issue focuses on ‘hot’ product fields or marketing approaches. This time, it’s all about the fresh salad craze. No matter whether as a light snack for between meals or as an alternative main course, salads, a best seller for long, are still gaining ground. The hottest theme in new fast casual formulas: tossed salads made to order in front of guests’ eyes.

  • Market research: Germany’s 100 biggest restaurant chains/companies with their sales revenues in 2005 – the best of the last five years. And a ranking of the top 25 players in the Swedish fast-food sector: here, too, growth is back again.

  • Innovation: Prof. Dr. Christopher C. Muller, University of Central Florida, takes a strategic look at the constant challenge of how to enlarge the field of activities for our industry by means of innovations.

  • Middle East: a highly visualized portrait of Morocco with Casablanca and Marrakech as top destinations for professionals. Watch out for breathtaking ambience, Arabian hospitality and an inspiring food culture.

  • Moscow: The Russian capital’s fine-dining market is among the fastest growing on the whole continent. The trend is towards fine casual. We portray the major players in town with their latest projects.
… and, in addition, St. Moritz – the birthplace of gourmet festivals in Europe. Interview with Teija Andersen, MD of Finnish contract caters Fazer Amica. Hot US Concepts 2006…

Click here to download the complete list of contents.

If you are interested in this issue of FoodService Europe & Middle East but are not yet a subscriber, please contact us for a free copy: Klaus Gast, phone +49 69 7595 1272 or e-mail