Issue01/13

New series on "Going Global" and the 13th European Foodservice Summit

The current issue of FoodService Europe & Middle East is on its way to readers in over 50 countries of the world. The highlights of this issue include more reports from the 13th European Foodservice Summit in Zurich and a portrait of Vapiano, which launches ‘Going Global’, a new series focusing on the international expansion strategies of European brands.


At the 2012 European Foodservice Summit in Zurich over 250 top executives from the foodservice scene met under the motto ‘Creative Strategies for Tougher Markets’. As in the past, the speakers at the 13th edition of this high-grade learning and networking event were a combination of successful players from the sector and first-class thinkers from other disciplines.

The second and last part of our review compresses the most important points raised in the lectures given by Ignasi Ferrer, CEO of the Spanish Eat Out Group (‘Navigating through the Storm’), Dr David Bosshart, CEO of the Gottlieb Duttweiler Institute, Zurich (‘We Are All Becoming Bird-like!’), Wagamama and Hakkasan inventor Alan Yau from Great Britain (‘Space Matters!’) and Frank Schirrmacher, Co-publisher of the FAZ newspaper (‘Train Intuition, not Knowledge’).

Additionally, summit participants Paul Goodale of Harrods, Rex Jones of Chipotle and Jeremy Vitaro of Dunkin’ Brands comment on obstacles and boosters on the way to growth in the future.

This issue’s interview is also with one of the top speakers of the 13th Foodservice Summit, Joe Bastianich. The influential New York restaurateur, TV star, book writer (worth reading: The Restaurant Man) and wine expert is one of the US partners of Eataly, founded by Oscar Farinetti in Turin in 2007. Bastianich reports on the background to the phenomenal success of Eataly in New York City, where the Italian hybrid concept rang up revenues of $80 million – half of it from foodservice – in the first full year of business following the launch in 2010. He also describes how to go about being a sustainable success in Big Apple’s fine-dining scene. With 10 stores in Italy, 12 in Japan and the next US openings already planned, Eataly has successfully broken out of the domestic market.

Similarly, a significant number of European foodservice brands have made their way into the international market over recent years. Now, we want to take a closer look at them with our new series entitled "Going Global", which begins with a portrait of the Vapiano expansion strategy.

The fresh-casual formula ‘made in Germany’ took its first steps abroad – to Vienna – back in 2006, four years after being founded. Today, there are a good 120 Vapianos in 27 countries, most of them outside Germany.

There is even a Vapiano in Helsinki. In our City Guide, however, we focus on domestic concepts, of which there is no shortage in the Finnish capital. We outline the city’s colourful away-from-home scene, which is characterised by a blend of clear-cut, rustic local cuisine, the plainness and freshness of new Nordic cuisine and Russian influences.

Which brings us nicely to Russia, where we go straight to the south-easternmost part of the country – to Vladivostok, the port on the Japanese Sea and venue of the APEC Summit in September 2012. CorpusGroup, Russia’s biggest contract caterer, was responsible for feeding the 5,500 high-ranking international delegates – an organisational and logistical challenge mastered with skill, commitment and a focus on service.

In our Middle East Section, we depict the activities of Hilton Worldwide in the Middle East and Africa – where it has been one of the first international hotel chains opening its first hotel in Egypt in 1959. Today, the company has 54 hotels with more than 300 restaurants in the region. And it has announced plans to increase its F&B portfolio in the region by other 200 restaurants within the next three years.

Also in this issue: part II of our Pan-European Survey of microbreweries with overviews of the Danish, Spanish, Italian, Belgian and Russian markets. Not to mention our Concepts to Watch from four European countries and a portrait of industrial-kitchen manufacturer Hupfer.

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