This year's sixth issue of FoodService Europe & Middle East is on its way to readers in over 50 countries of the world - tightly-packed, as always, with lots of information including market facts and analyses, management knowledge and trend reports. Special highlights in the last issue of the year: the ranking of Europe's 111 biggest foodservice players in terms of turnover and detailed reports on the 10th European Foodservice Summit in Zurich.
The 10th anniversary edition of the European Foodservice Summit attracted 260 top managers and entrepreneurs of the international away-from-home scene to Zurich at the end of September - the largest number since the record year, 2007. To mark the 10th anniversary, the joint organisers - FoodService Europe and Middle East, Gottlieb Duttweiler Institute, Zurich, and University of Orlando - put together an outstanding programme of sensational speakers for this high-grade educational and networking event.
The star of the Summit was the flamboyant and talented Dr. Kjell A. Nordström of the Stockholm School of Economics. A fearless thinker, a linguistic magician with substantive, well-defined global socio-demographic, cultural and economic perspectives - someone who exercises a great power of attraction on his journey into intellectually uncharted territory.
Also brilliant was Norbert Walter, Chief Economist of Deutsche Bank, with his overview of future economic developments in Germany, Europe and the world. Other Summit contributions in this issue (to be continued in issue 1/2010): the CEO Panel on cross-generational leadership and the statistical overview by Jochen Pinsker, npd group Germany, on consumer behaviour in the away-from-home market of the five biggest EU nations. Plus lots of visual impressions from the Summit.
Gretel Weiss also presented up-to-the-minute market data with the latest figures on the 111 top foodservice players in Europe. Last year, the leading companies rang up total sales of € 85.4 billion. In this issue, the 2008 survey is documented in full with a ranking and comments - an exclusive piece of market research.
Also represented in this issue are selected top operators from Europe and the USA in a survey about online marketing - a channel of communication that, as the respondents confirm, is growing dramatically in significance. Another finding: no foodservice brand can do without social media if they want to remain relevant for the iPhone generation.
Specialist for staff and management training and guest author Jim Sullivan also takes a look at social media, a subject that, in his opinion, will and must bring about a radical change in the training methods of the future.
Our Pan-European Survey in this issue revolves around foodservice brands in hotels - from own brands to joint ventures with established brands: an aspect that is still a rarity in Europe's hotels, as our overview of seven countries / regions shows.
Middle East Section: a portrait of the US Brinker International foodservice group and its flagship brand, Chili's. In addition, an excursion to Asia, namely Vietnam. A country that has western taste buds much to offer - and is distinguished by some remarkable young foodservice commitments.