Issue 02/2013

Top 70 Coffee-Bar Brands in Europe in 2012 – City Guide St. Petersburg

The current issue of FoodService Europe & Middle East is on its way to its readers in over 50 countries worldwide. Highlights this time include: our annual exclusive ranking of the top 70 European coffee bars; a professionals' guide to the foodservice scene in St. Petersburg; and, in our 'Going Global' series, an extremely informative contribution by our guest writer Andreas Karlsson on Sticks’n’Sushi, Denmark.

The 70 biggest coffee-bar brands in Europe achieved total growth in outlet numbers of 8% to 11,447 units (last year: also +8%). The top ten even managed a 9% increase. In the lead was, once again, Costa Coffee, with a confident 15% network growth to 1,787 outlets, followed, as usual, by McCafé with 12 % growth to 1,689 units. Still in third place is Starbucks with 1,553 units (+5%). Altogether, there are 45 players with increased numbers of outlets, whilst 19 brands have declining numbers, including 6 names from Spain alone. Alongside Shokoladnica (ranked number 7), Coffee House is another Russian player to figure amongst the leaders in the rankings (in 9th place). Coffee House is one of the top 3 chains in St. Petersburg, after Eurasia (sushi) and Teremok (crèpes), the two of them equally of Russian origin.

In our City Guide to St. Petersburg, we concentrate on both traditional and young foodservice formulae of home-grown companies/groups – from street food to fine dining. Even though western brands are now frequently found, it is local concepts in particular that are enriching the expanding gastronomy markets in this metropolis, Russia's second largest city after Moscow and still, to this day, the country's cultural heart.

And we are staying in Russia for this issue's interview, too, where we learn about the experiences of a top British manager who moved to Moscow to head up Rosinter – the group is generally seen as the leader in the casual dining sector; at the same time, Rosinter is also active in the fields of coffee bars and travel catering. Kevin Todd, who for many years held a high-flying position at Mitchells & Butlers, talks about the practical and professional challenges of his move, as well as the strategic changes that are necessary to set the Rosinter Group on course for its pioneering work in the Russian foodservice market – one of the most dynamic in the world.

Crossing borders: both the opportunities and the challenges to be faced even when international concepts travel to foreign parts. In our recently established series of articles on 'Going Global', it is Andreas Karlsson's turn to have his say; since the beginning of 2011, he has been Operations Director at Sticks’n’Sushi, Denmark. Born in Sweden, he had previously made a career at Wagamama, where for the last eight years there he was responsible for the international development of the brand – one of the most experienced professionals in Europe, therefore, when it comes to the dos and don'ts of taking a business abroad. Karlsson contributes some highly focused, profound expertise in matters of international expansion.

Just Falafel, the subject of our feature in the Middle East section, also seems keen to expand into other countries. The quick-service brand with headquarters in Dubai is putting all its eggs into a single product, namely falafel, in creative, ethnically inspired versions. Launched in 2007, Just Falafel now numbers almost 30 outlets in five Middle Eastern countries as well as in Great Britain and boasts an impressive 650 franchises.

Also in this issue: our pan-European survey takes a closer look at three selected airports that have recently massively extended and updated their catering provision - Frankfurt, London-Gatwick and Zurich. We awaken holiday feelings as we visit urban beach bars; a summer get-away on the doorstep for inland city dwellers. In our Hot Trend section we present some current model examples from Barcelona to Vienna.

And, amongst other things, this issue also includes: some trenchant observations on the world economy from Prof. Stéphane Garelli, who spoke at the 13th European Foodservice Summit, a report on trends in Fast Healthy Food with three case studies from Belgium, Germany and Switzerland, as well as our Supplier Portrait, which, this time, is devoted to Swiss coffee-machine specialists, Schaerer.