The current issue of FoodService Europe & Middle East is on its way to readers in over 50 countries of the world. The top subjects covered include an exclusive ranking of Europe’s 70 biggest coffee-bar chains, an interview with the head of TGI Friday’s in the UK on the company’s successful turnaround strategy there and, in our Pan-European Survey, a portrait of Europe’s biggest cruise lines and their foodservice strategies.
Coffee bars: The top three players of our current top 70 ranking report a 10 % increase in the number of outlets in 2010 – Starbucks, Costa Coffee and McCafé. Altogether, the number of outlets operated by Europe’s 70 biggest coffee-bar chains increased by 4 % to 9,705. In addition to the ranking and comments, we take a detailed look at the success of McCafé in Austria and at the coffee-bar market in Great Britain.
In our market-analyses section, we examine the away-from-home market in The Netherlands – the 20 biggest foodservice players (2009) by turnover and current trends.
Interview: Karen Forrester, Managing Director of TGI Friday’s UK since 2007, explains how they succeeded in revitalising the rather dated icon of the ‘fun and foodservice’ sector and were able to put sales back on an upward trajectory. In Great Britain, the brand has almost 50 outlets and has been the biggest TGI Friday’s bastion in Europe since the mid-eighties. Thanks to the refreshment programme launched there at the beginning of 2008, the company has been able to boast a constantly increasing turnover for over 19 months running.
A constant upwards trend is also a distinguishing feature of the European cruise business. The number of passengers has been growing at a double-digit rate for some years now and around some 5.5 million Europeans now book a cruise every year. F& B on board is an essential ingredient of holiday pleasure and nowadays generally integrated into an all-inclusive arrangement. Our Pan-European Survey looks at ways in which Europe’s leading cruise lines adapt their foodservice programmes to a changing clientele.
In the Middle East Section of this issue, we report in detail about Syria. The Levantine country is becoming the boom market of the region. In particular, the number of shopping centres is rising rapidly and more and more western brands are to be found in these modern temples of consumption. We spotlight the City Star Mall in Aleppo – the first shopping centre in this historical city of 2.5 million people.
Another pioneering achievement is the first cook & chill production kitchen for Russian Railways, which opened in St. Petersburg last year. The modern catering system serves the high-speed line between Moscow and St. Petersburg, and will be expanded step-by-step to include other high-speed lines, some of which have still to be built. More cook & chill kitchens are planned.
Also in this issue: Eating at 4th Spaces – a summary of the fascinating lecture by design guru Ibrahim Ibrahim at the 11th European Foodservice Summit in Zurich last autumn. Plus, the winning concepts of the latest Leaders Club Foodservice Award, more interesting concepts from four European countries in our Concepts to Watch section, and an extraordinary project by electrical appliance manufacturer Electrolux – ‘The Cube’ pop-up restaurant, which is making guest appearances in five European cities.
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