Issue 01/12

Visit in Westfield Stratford City and more Summit Reports

More Reports on last September’s 12th European Foodservice Summit in Zurich make up one of the focal points of the current issue of FoodService Europe & Middle East – the first issue of this year is now on its way to readers in over 50 countries around the world. In addition, we invite you to Westfield Stratford City, Europe’s newest super mall, opened in September 2011.
Festive highlight during the European Foodservice Summit last September: Marché International, for a decade now the stunningly creative and passionate caterer on the legendary sunset boat trip rounding off the first conference day, was rewarded with the Culinary Excellence Award of the Summit.

Besides impressions of Marché’s highly enjoyable catering performance, part II of our Summit report includes a summary of Internet guru Douglas Rushkoff’s speech. The US media theorist warned that digital channels like Facebook and Twitter require marketers to re-define their brand communications.

Concepts on stage: we portray The Naked Juice Bar from Sweden, Pollo Campero from Guatemala and Jamie’s Italian from the UK. In addition, with reference to the motto of last year’s conference, Summit participants from Europe and the US explain how they will face the winds of change.

Let’s go shopping! And not just shopping. London’s new Westfield Stratford City super mall is considered a European benchmark, not only in terms of pure size. With 300 stores and various leisure options, the venture sets standards in terms of positioning shopping malls as a local centre of choice. Foodservice plays an important role within this strategy: Westfield Stratford City boasts 70 food outlets.

This issue’s interviewee, Ivan Schofield, heading the KFC business in France since 2003 and since recently also responsible for Spain, Germany and the Netherlands, also appeared on the Summit stage in Zurich. With a radical programme of outlet improvement, brand building and franchise realignment, Schofield led KFC France to double its size and achieve the highest sales per store of any of the brand’s 110+ markets around the world.

Another global player is Domino’s. The world’s number one in the delivery sector and number two pizza chain celebrated its 50th birthday in 2010. Founded in 1960 in Michigan, Domino’s now boasts almost 10,000 stores in over 65 countries worldwide. In our analysis, we examine the brand’s latest national and international strategic developments and its push towards transparency.

In our Middle East Section, we focus on women in foodservice. What about the female factor when it comes to management positions and entrepreneurship? Three exemplary portraits explore what it means for a woman to work in the Gulf region and what it needs to succeed within the Gulf region’s hospitality industry.

Transport catering is again the subject of this issue’s Pan-European Review. Read about what is happening in the foodservice world of Europe’s railway stations in our reviews of the latest developments in the UK, France, Sweden, the Netherlands and Russia.

We also take you on a trip to Chicago. Since long arena of the NRA Show, the largest single gathering of restaurant, foodservice and lodging professionals in the USA, the metropolis on Lake Michigan hosts world-class restaurants as well as a plethora of restaurants that highlight the variety of its ethnic neighbourhoods. Once the nation’s meat counter, Chicago also continues to show a distinct preference for steaks and their ilk. Our city guide presents selected hot spots on the city’s restaurant map.

Last but not least, we report on concepts to watch in four European countries, as well as the Finland-based Porkka company, producing coldrooms and refrigeration cabinets for an international clientele, and showcase innovative F&B and equipment solutions in our Top Trend Products section.

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